Make your marketing goals a reality.

"I believe it's better to teach someone a skill then to just do it for them. This is why I created The DIY Marketing Guide for Small Businesses. I want to teach small business owners how to build their marketing goals themselves." - Sara Ortiz, CEO & Creator of the DIY Marketing Guide for Small Businesses

Are you a hands-on small business owner?
Is your marketing budget small or non-existent?
Do you struggle to come up with effective advertisements and marketing material for your small business?

You know that advertising and marketing is important to your small business but as a small business owner you already wear so many hats and the marketing hat is probably the one that get worn the least.

You might think that marketing is complicated and in order to do it right you need to take classes (which costs money) or be extremely creative (which takes time).

First of all, you are already creative and you have at your disposal, right now, the resources to help you be even more creative. Second, you don't need to spend time and money on formal marketing or advertising classes to create stunning marketing material or plan a marketing event. You just need to learn the basics and give them a twist.

Everything I teach you in The DIY Marketing Guide for Small Businesses is simple, inexpensive and effective. I will teach you how to apply simple graphic design, advertising and marketing techniques to any marketing material or event you will ever need.

From the first step you will be doing something hands on. Every step is an active step toward finishing your marketing material. You won't have to read 50+ pages before you finally get to do something.

The DIY Marketing Guide for Small Businesses gives you a step-by-step process for creating any marketing material you might need.

There are many myths concerning marketing and advertising.

• To be even remotely good at marketing or advertising you must spend thousands of dollars on formal schooling in a big city.
• In order for your marketing plans to succeed you must spend thousands of dollars on graphic designers, a website, and fancy events.
• Creating effective marketing material takes too much time and resources are better spent elsewhere.

If you have ever thought any of the above myths you need The DIY Marketing Guide for Small Businesses.

• Marketing and advertising, just like any other skill, are based on simple basic principals that anyone can learn.
• Some of the best advertising and marketing campaigns have cost little to nothing to execute.
• Marketing and advertising bring your company business. Any time spent on improving your marketing plan is an investment and when you know how to plan effectively it will take less time than you think.

The DIY Marketing Guide for Small Businesses will teach you how to:

• Save time and money by creating marketing material yourself.
• Get help from your employees to create even better marketing material.
• Create sharp, professional logos, pamphlets, webpages, flyers, business cards and more, quickly and inexpensively.
• Create inexpensive advertising that gets noticed.
• Focus your advertising for maximum effect.
• Plan an inexpensive marketing event with ease.
• Separate yourself from your competition with ease and little expense.
• Create consistant design so potential customers notice and remember your business.
• Create brand recognition.
• Streamline your ad copy for maximum effect.
• Create flow in your advertising so customers understand what you are saying and get important information quickly and easily.
• Grow your business with inexpensive marketing.
• Grab and keep potential customer's attention with sharp, effective advertising.
• Communicate to your customers to help meet your marketing goals.
• Train your employees to market your business.
• Make sure that any money spent on marketing is spent wisely.

The Steps

The DIY Marketing Guide for Small Businesses will teach you my three simple steps for creating any piece of marketing material from your logo to a complex marketing event.

Step One: Brainstorm and Plan

Good planning is important for any piece of marketing material. You wouldn’t think of starting your business without some planning. Creating your marketing material should be no different.

Step Two: Rough Draft

By now you should have a more solid idea of what your marketing piece will look like and what information needs to be included. By the end of this step you will have a finished rough draft.

Step Three: Show & Tell

Now you will show your rough draft to a friend, family member or employee to get feedback and more ideas. This is the stage when your work will be pushed to the limit. The person who you show it to will probably have an idea that could take the piece in a different direction. Don’t be afraid to go there, it will be better and probably more profitable because of this extra push.

Support along the way.

Every step includes questions and prompts to help get you thinking and templates to get you doing so you aren't spending time just reading. And The DIY Marketing Guide for Small Businesses includes three ways to work through the process:

• A 50 page guide - This is an active guide that walks you through each step like I'm right there in the room with you.
• PowerPoint Presentation - A supplement to the 50 page guide that demonstrates the steps in more detail.
• Workbook - The DIY Marketing Guide for Small Businesses is set up so that you are learning a new skill. The workbook is for you to work right along with the Guide.

Use one, two, or all three depending on your preference to get the most out the guide.

The DIY Marketing Guide for Small Businesses includes all the material you need to create sharp advertising and marketing material that customers will remember.

The DIY Marketing Guide for Small Businesses includes:

• 10 Word & Publisher Templates
• Quickstart Guide
• Introduction to the graphic design process
• 50 page guide to creating marketing material from your logo to signage.
• Introduction to killer ad copy.
• Top 10 small business marketing Do's and Don't's
• Top 10 small business marketing resources
• Guide for creating an simple, effective marketing plan